We gave 13 brave women the chance to prove themselves on the hardest journey of the world. Le tour de france.
As we left the company shortly after we presented the idea, this campaign was produced by the amazing Fallon Production Team and CD Ronaldo Tavarez.
Awarded with:
Glass Lion: The Lion for Change 2019 - Silver
Cannes Entertainment Lion for Sport 2019 - Silver
Andy Award 2019 - Gold
D&AD 2019 - Shortlist
The One Show 2019 - Merit
After 15 sponsoring the Tour de France, ŠKDOA realised there was something wrong. This is the case study that tells the story of 13 brave women who dare to ride the 21 stages of the Tour de France one day ahead of the man.