It was time for Comfort to bid farewell to the boring and mundane world of fabric conditioners. Under the umbrella of our new tagline “Long Live Clothes” we decided to give the brand an entirely new face, celebrating that clothes are more than just clothes. Apart from equipping the brand with a new tagline, an entirely new and fresh design we also created TV, digital and print assets for over 15 countries in order show that Comfort understands what their brand is really about: Clothes and what they mean to us.