Teaming up with Taylor Haines, a professional dancer with a prosthetic leg, we created a 360° Campaign for AXA UK to show that, what we consider boring insurance work, always has a human, emotional goal.
Apart from the Launch Film, we created a 360° Campaign, stretching over digital, social and background content.
Meet Taylor Haines, the dancer in AXA's newest campaign. Taylor is a young dancer from Anchorage, Alaska. She was born with a bone disorder called Fibular Hemimelia and was fitted with a prosthetic leg at a very young age. Instead of letting this hold her back, Taylor has been active her whole life: running, surfing and even taking part in triathlons.